Sky · Interoute / GTT · Avado Learning
Designing high-impact digital experiences across TV, mobile, and web, from 0→1 strategy to shipped product.
Who I am
I'm Sara, a Lead UX Product Designer with over 10 years in design and 3 in leadership. My journey started in Barcelona, where I founded my own multimedia studio, before moving to London to specialise in Product and UX Design, helping teams bring ideas to life while balancing user needs with business impact.
At Sky I've led design for Sky Live, Sky Glass, Quick Access Menu, and Watch Together, and co-led initiatives within the Digital Ethics Network to shape responsible, inclusive AI experiences. I'm curious about how AI can better serve people and spend some of my free time exploring that.
Outside of work, hiking and martial arts keep me grounded, and more often than not, that's where my best ideas come from.
"This portfolio was vibecoded with Claude."
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I map how products work holistically before zooming into interaction detail, collaborating across product, engineering, and business strategy to ship work that lasts.
Sara Calzada · Lead UX/Product Designer
I define product foundations, craft interaction models, build scalable IA, and prototype solutions that balance user needs with technical and business realities.
Turning complex problems into simple, intuitive experiences.
End-to-end product design from 0→1 definition through to shipped, scalable interfaces across TV, mobile, and web.
Shaping vision, direction, and decision‑making.
I help teams frame opportunities, align stakeholders, and make informed decisions that move products forward with clarity and confidence.
Creating environments where great design can happen.
I mentor designers, guide cross‑functional teams, and foster collaboration that elevates both the work and the people behind it.
Some of my most recent work is under NDA. If you'd like a deeper look at my process and outcomes, I'm happy to walk you through it.
Let's connect →