Lead Product UX Designer

Sara Calzada

Sky · Interoute / GTT · Avado Learning

Designing high-impact digital experiences across TV, mobile, and web, from 0→1 strategy to shipped product.

About

Designing at the intersection of systems and people

Lead Product UX Designer focused on systems, AI, and cross-device ecosystems. I specialise in 0→1 product design, design strategy, and guiding teams through complex problem spaces.

I've led design for Sky Live, Sky Glass, Quick Access Menu, Watch Together and multiple platform-level interaction systems, collaborating closely with product, engineering, and research to ship work that lasts.

Sara Calzada
10+
Years designing digital products
3
Platforms shipped: TV, mobile, web
10M+
Users impacted across key projects

I map how products work holistically before zooming into interaction detail, collaborating across product, engineering, and business strategy to ship work that lasts.

Sara Calzada · Lead UX/Product Designer

What I Do

Turning complex problems into simple, intuitive experiences.

I define product foundations, craft interaction models, build scalable IA, and prototype solutions that balance user needs with technical and business realities.

🎯

Product & UX Design

Turning complex problems into simple, intuitive experiences.

I define product foundations, craft interaction models, build scalable IA, and prototype solutions that balance user needs with technical and business realities.

  • 0→1 product definition
  • Information architecture
  • Interaction design
  • Prototyping across TV, mobile and web platforms
🗺

Design Strategy

Shaping vision, direction, and decision‑making.

I help teams frame opportunities, align stakeholders, and make informed decisions, that move products forward with clarity and confidence.

  • Roadmap shaping
  • Opportunity framing
  • Problem‑solving methodologies
  • Stakeholder alignment
  • Data‑informed decision making
👥

Leadership

Creating environments where great design can happen.

I mentor designers, guide cross‑functional teams, and foster collaboration that elevates both the work and the people behind it.

  • Team mentoring & coaching
  • Design direction
  • Workshop facilitation
  • Cross‑functional collaboration
  • Delivery & QA partnership
TV / Social 0→1

Sky Live's Watch Together

Designing a real-time co-viewing experience for Sky's flagship camera device,from blank canvas to shipped product.

11,726
Weekly active devices
36.1 min
Avg session length
Read case study →
TV / Navigation Product Design

Quick Access Menu,Sky Glass

Redesigning the core navigation layer of Sky Glass to reduce friction and surface contextual actions without disrupting viewing.

1,897,368
Monthly converted journeys
65%
Conversion rate
Read case study →
Enterprise / Web B2B

Interoute Edge

Designing an enterprise cloud-networking management portal that brings clarity to complex infrastructure without losing power-user depth.

5-step
Guided ordering wizard
2
Audiences served in one flow
Read case study →