Trivial Minds
A multi-device quiz platform on Sky TV. TV as host, phone as controller. Shipped as Play Along in 2025, evolved into Trivial Minds: one interaction system that re-skins per IP without rebuilding.
Lead Product Designer
Sky · Interoute / GTT · Avado Learning
A multi-device quiz platform on Sky TV. TV as host, phone as controller. Shipped as Play Along in 2025, evolved into Trivial Minds: one interaction system that re-skins per IP without rebuilding.
Designing a real-time co-viewing experience for Sky's flagship camera device, from blank canvas to shipped product.
Designing the capture interface that turns a consumer camera device into a data-collection tool for Sky's computer-vision model.
A system-level UX layer designed for speed, clarity, and scale, driving a 65% conversion rate.
About
Hi! I'm Sara, a Lead Product Designer with 10+ years in design and 3 in leadership. I started my career founding a multimedia studio in Barcelona before moving to London to specialise in Product and UX Design.
I design the systems behind complex products: 0→1 strategy, multi-surface experiences, and human-centred AI. At Sky I've led design across Sky Live, Sky Glass, Quick Access Menu, and Watch Together, and co-led Sky's Digital Ethics Network on responsible AI design. The medium changes, the systems thinking doesn't. Outside work, hiking and martial arts keep me grounded and inspired.
"I think in systems before I think in screens, and most of the real work happens earlier still, aligning product, engineering, and partners on what we're actually building."
I define product foundations, craft interaction models, build scalable IA, and prototype solutions that balance user needs with technical and business realities.
Turning complex problems into simple, intuitive experiences.
Shaping vision, direction, and decision-making.
Creating environments where great design can happen.
Where I tinker beyond the day job: prototypes, AI experiments, and initiatives that didn't need a roadmap to get started. Some shipped. Some didn't. All worth doing.
Some of my most recent work is under NDA. If you'd like a deeper look at my process and outcomes, I'm happy to walk you through it.
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