Who I am
Hi there!
I'm Sara, a Lead UX Product Designer with over 10 years in design and 3 in leadership. My journey started in Barcelona, where I founded my own multimedia studio, before moving to London to specialise in Product and UX Design, helping teams bring ideas to life while balancing user needs with business impact.
At Sky I've led design for Sky Live, Sky Glass, Quick Access Menu, and Watch Together, and co-led initiatives within the Digital Ethics Network to shape responsible, inclusive AI experiences. I'm curious about how AI can better serve people and spend some of my free time exploring that.
Outside of work, hiking and martial arts keep me grounded, and more often than not, that's where my best ideas come from.
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